onco.fit builds a financially sustainable cancer-navigation platform without making a patient's confusion, vulnerability or clinical risk the product. Essential cancer-suspicion navigation stays free or affordable. Revenue comes primarily from institutions that benefit when patients reach appropriate care earlier, complete the right diagnostic pathway, avoid unnecessary spend, and stay connected to coordinated care.
Essential navigation stays ₹0 for the patient, always. Optional higher-touch services may be paid, but they never change clinical urgency or pathway.
The user and the payer are often different. A patient uses onco.fit while a hospital, employer, insurer, government programme or funder sponsors it, for coordination and outcomes, never for influence over guidance.
Pay for referral quality, patient preparation, diagnostic completion, attendance, continuity, and drop-off visibility. Infrastructure and workflow, not guaranteed referrals.
Sponsor navigation for their people so essential guidance stays free to the patient.
Sponsor coordinated pathways and pathway completion.
Subsidize equitable access to essential navigation.
Fund free access, education, and equity, without influence over guidance.
Pay for workflow only (scheduling, report retrieval, pathway completion). Never more when more or costlier tests are ordered.
May support education, navigation, research or diagnostic access only. May not influence patient-specific guidance, treatment choices, or pathway logic.
May pay for optional higher-touch services. Ability to pay does not determine clinical urgency.
Are we paid because care is better coordinated, or because more healthcare is being sold? We pursue the first and refuse the second.
Not until there is sufficient evidence.
Free where access and trust require it, paid where institutions receive measurable value, and independently governed wherever commercial incentives could influence care.
Free where it must be, paid where institutions receive measurable value, independently governed wherever incentives could touch care.